Boost Buddy Information

Boost Buddy is a new vitamin and mineral supplement brand that was founded in 2011. After 18 months of research and development of its unique formulae Boost Buddy launched its multivitamin product in May 2013. Using the the new European Food Safety Authority permitted health claims register, which became law in December 2012, Boost Buddy created twelve unique formulae based on the approved health claims. Customers can then choose up to 4 and create their own personalised multivitamin, supporting their particular lifestyle or needs.. We combine 6 unique features in the Boost Buddy multivitamin: PROVEN The health claims made for all our products comply with the new EU Regulation 432/2012 which became effective on December 14th 2012. FORMULATION BY CLAIM From the permitted health claims register we identified nutrients with the same or similar health claims approved by EFSA and then combine them into our own 12 unique formulae. PERSONALISATION This is what makes Boost Buddy so unique. From our 12 formulae, the customer selects 4 that best support their lifestyle and diet, thereby creating their own personalised multivitamin. SAFETY With Boost Buddy the consumer would never exceed their Recommended Daily Allowance (RDA) regardless of the combination they choose; PERSONALITY We want to put some woof into our range, so we have introduced Buddy the Bloodhound, and we will be appearing at non-traditional locations such as university campuses and music festivals. Boost Buddy is only available online at www.boostbuddy.com.