Bookbag Information

Bookbag is a media channel that reaches primary school families through a format they actually sit down together with. Every campaign is a printed activity sheet, a colouring sheet, a scavenger hunt, a wordsearch or a puzzle, that goes home in a child's book bag, to be enjoyed at the kitchen table by parent and child together. Ours is a high-attention format: long dwell time, co-viewing, physical handling, and nothing to skip past. It arrives through a trusted institution, the child's own school. This is the only channel we run. Bookbag is non-digital, not in-school advertising, and not a newsletter insert. The difference is where the money goes. 60% of every media fee is paid directly to the school. Schools earn a funding stream that does not depend on parents, fundraising or grants. We handle the printing, the delivery and the payments, and schools stay in control of which brands appear. For brands, it's a way to reach a hard-to-reach audience through a physical format that holds attention, with measurable social impact built in. We sit alongside your other media, not your CSR budget. Bookbag is also the safeguarding layer. No data about individual children is ever collected. The school remains the data controller for its pupils at all times. Our mission is to raise over £1 million a year for UK primary schools.