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Follow on Twitter: @bolsacorp Bolsa de Mulher, a part of the Ideiasnet company, is a communications group that is Brazil’s leader in the women’s segment of the internet, focusing on services, social networking, education and multiplatform content for women. On the Internet: Segmented portals for every type of woman in Brazil, Argentina, Chile and Mexico Women’s social network E-commerce Interactive tools E-learning Webtv In mobile: Content for WAP and smartphones Applications Mobile social network SMS Video download Streaming video In television: Content for cable, open and IPTV television BolsaTV TeContei TV EstrelaGuia TV In 2008, we consolidated our leadership in this segment by acquiring competing sites and services, strengthening our audience and our e-commerce model. Today, in addition to our social network with the same name (www.bolsademulher.com), we also operate in the areas of astrology, nutrition, quality of life, celebrities, gastronomy and virtual greeting cards. Our group also includes the portals (www.estrelaguia.com.br), TeContei (www.tecontei.com.br), Bem Leve (www.bemleve.com.br), Feminice (www.feminice.com.br), Universidade Feminina (www.universidadefeminina.com.br), Bolsa de Bebê (www.bolsadebebe.com) and the virtual greeting card portal Netcard (www.netcard.com.br). After consolidating our leadership in Brazil, we began our international expansion in Latin America’s three largest markets - Mexico, Chile and Argentina, which together amount to 30 million internet users. We created Bolso de Mujer (www.bolsodemujer.com) for these regions and, in a pioneering initiative, Bolso de Bebé (www.bolsodebebe.com). In addition to creating the web’s first female social network, we also developed Brazil’s first women’s social network via cellular phone.

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12 people are employed at Bolsa de Mulher.

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