Bob Severance Email & Phone Number
Client Strategy Director @ Initiative
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Bob Severance Location
- Lake Worth, FL, US
Bob Severance Work
- Client Strategy Director @ (June 2008 - Present)
- SVP Group Media Director @ (February 2003 - June 2008)
- VP Associate Media Director @ Universal McCann (July 1999 - February 2003)
- VP Media Group Head @ (March 1996 - July 1999)
- Media Planner @ (January 1993 - January 1995)
Bob Severance Education
- The Ohio State University
BA Communication & Political Science
1985-1990
Bob Severance Skills
- Advertising
- Analytical Capability
- Brand Development
- Communication
- Competitive Strategies
- Creative Agencies
- Customer Acquisition
- Customer Insight
- Customer Marketing
- Customer Segmentation Strategy
- DTC
- Digital Marketing
- Digital Media
- Digital Strategy
- Direct Marketing
- Display Advertising
- Email Marketing
- HCP
- Integrated Marketing
- Interactive Marketing
- Marketing
- Marketing Analytics
- Marketing Communications
- Marketing Strategy
- Media Buying
- Media Planning
- Media Strategy
- Mobile Advertising
- Mobile Marketing
- New Media
- Online Advertising
- Online Marketing
- Programmatic Media Buying
- Relationship Marketing
- SEM
- Search Advertising
- Search Engine Optimization (SEO)
- Social Media
- Social Media Advertising
- Social Media Marketing
- Social Media Measurement
- Social Media Optimization (SMO)
- Strategic Partnerships
- Strategic Planning
- Strategy
- Microsoft Excel
- Customer Service
Bob Severance Summary
- Bob Severance, based in Lake Worth, FL, US, is currently a Client Strategy Director at Initiative. Bob Severance brings experience from previous roles at Media Head, Universal McCann, Doremus and Ogilvy & Mather. Bob Severance holds a 1985 - 1990 BA Communication & Political Science @ The Ohio State University. With a robust skill set that includes Advertising, Analytical Capability, Brand Development, Communication, Competitive Strategies and more. Bob Severance has 4 emails and 2 mobile phone numbers on RocketReach.
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