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Bob Morales Location
San Diego, CA, US
Bob Morales Work
Category Development Manager @ (July 2024 - Present)
Principal I and Produce Vertical Team Lead @ (January 2019 - January 2023)
Principal Client Insights @ (January 2015 - January 2019)
Manager of Category Management @ (January 2012 - January 2014)
Category Solutions Manager - Target Team (Contracted Role) @ (January 2012 - January 2012)
Category Manager Target Team @ (January 2010 - January 2012)
Director - Client Solutions @ (January 2007 - January 2010)
Client Manager @ (January 2005 - January 2007)
Principal and Produce Vertical Team Lead @ (January 2019 - January 2023)
Direct Marketing Manager @ (January 2004 - January 2005)
Brand Support Analyst @ (January 1998 - January 2004)
Database Specialist @ (January 1996 - January 1998)
Bob Morales Education
Purdue University
B.S. (Business Administration)
Bob Morales Skills
Sales Analysis
Thought Leadership
Survey Design
Report Writing
Strategic Thinking
Presentations
Identifying New Revenue Streams
Presentation Skills
Data Analytics
Customer Insight
Analytics
FMCG
IRI
AC Nielsen
Assortment
Cross-functional Team Leadership
Account Management
Consumer Insights
People Management
Product Management
Product Marketing
Business Strategy
Competitive Analysis
Strategic Planning
Tactical Marketing
Market Analysis
Pricing Analysis
Promotional Analysis
Direct Marketing
Segmentation
Forecasting
Team Building
Market Research
Category Management
Business Analysis
Loyalty Marketing
Project Planning
Category Analysis
Vendor Management
Marketing Strategy
Analysis
Consumer Insight
Strategy
Management
Consumer Products
Marketing
Leadership
Sales
Category Insights
Retail Category Management
Social Media
Cross Functional Team Leadership
Customer Service
Project Management
Bob Morales Summary
Bob Morales, based in San Diego, CA, US, is currently a Category Development Manager at The HEINEKEN Company. Bob Morales brings experience from previous roles at IRI, Kellogg Company and Campbell Soup Company. Bob Morales holds a B.S. in Business Administration @ Purdue University. With a robust skill set that includes Sales Analysis, Thought Leadership, Survey Design, Report Writing, Strategic Thinking and more. Bob Morales has 3 emails and 2 mobile phone numbers on RocketReach.
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