VP Consumer Insights, Marketing Effectiveness and Media Innovations @ IMS Health
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Bob Doyle Location
Philadelphia, PA, US
Bob Doyle Work
2011 -
now VP Consumer Insights, Marketing Effectiveness and Media Innovations @
2008 -
2011 Vice President GM Consumer Insights and Marketing Effectiveness @
1999 -
2008 SVP Healthcare @
2000 -
2003 EVP and GM @
1997 -
1999 Partner @ Market Solutions
1978 -
1993 Senior Brand Manager @
Bob Doyle Education
Saint Joseph's University - Erivan K. Haub School of Business
MBA (Marketing)
1990
-
1993
Saint Joseph's University
BS (Food Marketing)
Bob Doyle Skills
Business Development
Customer Insight
Segmentation
Business Planning
Strategic Consulting
Analytics
Brand Architecture
Strategy
Business Insights
Competitive Analysis
Business Intelligence
Marketing Strategy
Pharmaceutical Industry
Product Launch
Marketing Research
Cross-functional Team Leadership
Start-ups
Market Research
Management
Healthcare
Market Analysis
Social Media
Start Ups
Strategic Planning
Cross Functional Team Leadership
Project Management
Marketing Communications
Social Media Marketing
Team Building
Bob Doyle Summary
Bob Doyle, based in Philadelphia, PA, US, is currently a VP Consumer Insights, Marketing Effectiveness and Media Innovations at IMS Health (formerly SDI Health). Bob Doyle brings experience from previous roles at SDI, IRI- Healthcare, Information Resources and Market Solutions. Bob Doyle holds a 1990 - 1993 MBA in Marketing @ Saint Joseph's University - Erivan K. Haub School of Business. With a robust skill set that includes Business Development, Customer Insight, Segmentation, Business Planning, Strategic Consulting and more. Bob Doyle has 5 emails on RocketReach.
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