Bo Jakubenko Email & Phone Number
Global Brand Director @ Penfolds
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Bo Jakubenko Location
- Melbourne, VIC, AU
Bo Jakubenko Work
- 2025 -now Advisory Committee Member @
- 2023 -now Global Brand Director @
- 2021 -2023 Head of Marketing, Global Brand Strategy, Innovation and Insights - Penfolds @
- 2019 -2021 Global Marketing Manager - Penfolds @
- 2015 -2019 European and Global Marketing Manager @
- 2009 -2015 Various roles across Brand and Shopper and Sales and Insights @
Bo Jakubenko Education
- Marketing Week Mini MBA with Mark Ritson 2023-2023
- International Marketing Leaders Programme - Brand Learning (London) 2018-2018
- Wine & Spirit Education Trust
WSET Level 2 Award in Wines and Spirits
- Monash University
Double degree in a Bachelor of Business (Mktg) & Bachelor of Arts (Sociology/Behavioural Studies) (Majors: Marketing, Sociology and Behavioural Studies)
Bo Jakubenko Skills
- Brand Management
- Marketing
- Product Development
- Strategy
- FMCG
- Marketing Communications
- Management
- Marketing Strategy
- Sustainability
- Social Media
- Marketing Management
- Brand Development
- Advertising
- Business Strategy
- Category Insights
- Consumer Insight
- Agency Relationship Management
- Rebranding
- Project Management
- Brand Activation
- Media Buying
- Product Marketing
- Digital Marketing
- Branding
- Brand Architecture
- Branding & Identity
- Brand Positioning Strategies
- Product Design
- Customer Insight
- Trade Marketing
- Cross-functional Team Leadership
- Integrated Marketing
- Retail Marketing
- Social Media Marketing
- Market Research
- PowerPoint
- Retail
- Cross Functional Team Leadership
- Customer Service
- Branding And Identity
- Alcoholic Beverages
- Fast Moving Consumer Goods Fmcg
- Fast Moving Consumer Goods
- Product Innovation
- P&l Management
- International Marketing
- Digital Strategy
- Strategic Planning
- Team Leadership
- Communication
- Stakeholder Management
- Strategic Thinking
- Brand Protection
- Communication Development
- Influence Others
- Customer Focused Service
Bo Jakubenko Summary
- Bo Jakubenko, based in Melbourne, VIC, AU, is currently a Global Brand Director at Penfolds. Bo Jakubenko brings experience from previous roles at Wine Australia, Penfolds and Treasury Wine Estates. Bo Jakubenko holds a 2023 - 2023 Marketing Week Mini MBA with Mark Ritson. With a robust skill set that includes Brand Management, Marketing, Product Development, Strategy, FMCG and more. Bo Jakubenko has 1 emails and 1 mobile phone numbers on RocketReach.
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