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BNP Paribas Personal Finance is a major player in consumer credit in France and Europe, offering a wide range of consumer lending products. A 100% subsidiary of the BNP Paribas Group, the company provides, through its brands Cetelem, Findomestic, and Alpha Credit, a comprehensive range of personal loans available in stores, at car dealerships, or directly to customers through its contact centers and online platforms. In 2024, BNP Paribas Personal Finance generated €4.9 billion in revenue, serving 22 million customers and employing nearly 17,000 people. For many years, BNP Paribas Personal Finance has pursued an active partnership strategy with retail brands, automotive manufacturers and distributors, e-commerce sites, and other financial institutions (banks and insurance companies). These long-term collaborations rely on its deep integrated services adapted to its partners’ operations and business strategies - with key partnerships including Apple, Jaguar Land Rover, Stellantis, MediaMarkt, as well as Bank of Nanjing and Geely in China. To support its customers and partners, BNP Paribas Personal Finance is committed to promoting access to more responsible and sustainable consumption. ━ To learn more about our Data Protection Policy: https://bnpp.lk/0L782b

BNP Paribas Personal Finance Questions

The BNP Paribas Personal Finance annual revenue was $515.6 million in 2026.

Gilles de Wailly is the COO and DG Adj - BNP Paribas Personal Finance of BNP Paribas Personal Finance.

5,062 people are employed at BNP Paribas Personal Finance.

BNP Paribas Personal Finance is based in Levallois-Perret, Île-de-France.

The NAICS codes for BNP Paribas Personal Finance are [52, 5222, 522].

The SIC codes for BNP Paribas Personal Finance are [614, 61].

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