Bluxe Competitors

We’re disrupting a $50 billion industry. Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? At home hair color or Hair Color Bar services? Our business is truly omnichannel, with the option to order or subscribe through our website, pick up in store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations. At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more. With the launch of our men’s line in 2020, we’re shaking up the $50 billion hair care industry with products that continue to raise the bar for doing your own hair at home. We live our values. Here at our San Francisco headquarters and in every Hair Color Bar nationwide, we truly live our values—Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team. Our founder & CEO, Amy Errett, has fostered a one-of-a-kind culture based on transparency, accountability, and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed. We are hair color that breaks the rules. Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists. We love what we do—and it shows. Join us in our mission to live life colorfully and make personal care more personal.

Soothe is the world’s leading wellness marketplace, connecting individual and corporate clients with wellness providers who meet their personalized needs through the Soothe app, Soothe Residential & Hospitality, and Soothe Corporate Wellness services. Service providers in Soothe's marketplace offer a range of on-demand services including massage, skincare, hair and beauty services in over 70 markets across the United States.

As the global leader of the professional hairdressing market, our mission is to elevate every day the professional Hair Artistry through great services and products, bespoke education and a true digital transformation for a memorable customer experience.