Bluw Information

At Bluw we build brands with bright ideas. We’re a young, fun company that gives customers something exciting and imaginative. We do this by taking existing retail categories and re-working them to give them a new lease of life. We work in gift & toy, homeware, and clothing with separate departments dedicated to each one. We have brilliant in-house design teams and our sales network stretches across the world including the USA and EU. We’re adept at developing our own brands but are also expert in developing ranges for others. We have a number of best-selling ranges for major licensors including Disney, the BBC and Smiley. In 2014, we won the Innovation Award for our Star Wars™ homewares range at the Licensing Awards. We pride ourselves on being able to take everyday items that might seem conventional and mundane and turning them into something new. We add character, functional innovation, and a little bit of magic to create something that will put smiles on customers’ faces. Our business is divided into three areas: Gift and Toy – This is the core of our business. We make products with a genuine sense of fun that are loved by kids and adults alike. We develop our own brands as well as those of major licensors. We have established relationships with major, independent and online retailers. Home – Bluw Home is committed to creating new items that make work around the house easier and more efficient. The focus of this is Bloom, a new range of homeware solutions that save space and fuse innovative function with elegant design. Clothing – Bluw Apparel offers unique brand management, creative licensing solutions, world class private label design and manufacturing to the UK and International apparel industries. We bring core values of quality, innovation and commercial appeal to every product we design and develop. We manufacture with carefully selected partners who exceed all expected levels of ethical and technical compliance.