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Blurb.fm is a programmatic content creation platform that transforms structured music and cultural data into on-brand content — automatically and at scale. Blurb uses machine learning to generate and optimize creative assets based on performance signals, audience behaviour and contextual data. Its recommendation and monetization engine connects the right creative to the right audience, turning data into sustainable revenue streams. We’re building the backbone for data-driven storytelling and monetization in music and entertainment — where every piece of content is created, distributed and optimized programmatically.

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Irfaan Premji is the Founder and CEO of Blurb.fm.

8 people are employed at Blurb.fm.

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