Blue Tee Digital Information

Most digital marketing efforts are built around the launch -- the new website, the campaign go-live, the platform migration. The hard part is what comes next. Keeping things performing. Catching what drifts. Knowing when to optimize and when to rebuild. That's where most organizations struggle -- and where Blue Tee Digital is built to help. I'm Dave Schaefer, founder of Blue Tee Digital -- a digital marketing leader with 20+ years of experience across healthcare, fintech and B2B technology. I've built and led digital programs at organizations like Children's Healthcare of Atlanta and Global Payments, managing everything from SEO and content strategy to analytics infrastructure, paid media and marketing technology. Blue Tee Digital brings that experience to organizations that need more than a vendor. Services span SEO/AEO/GEO strategy, GA4 and GTM analytics infrastructure, AI-enabled marketing workflows, WordPress oversight and technical SEO, and website improvements and rebuilds -- scoped to what each client actually needs, from a monthly retainer to a defined project engagement. Because launching is the easy part. What happens after launch is where most organizations need help.