blue Technology Competitors

Smart Axiata Co., Ltd., Cambodia’s leading mobile telecommunications operator, currently serves 8 million subscribers under the ‘Smart’ brand. Smart Axiata is part of Axiata Group Berhad, one of Asia’s largest telecommunications groups. Smart is at the forefront of mobile technology advancement in Cambodia. Smart was the first network to introduce 4G LTE in 2014, 4G+ in 2016 and 4G+ with HD Voice (VoLTE) in early 2017. In mid-2017, Smart introduced cutting-edge 4.5G, manifesting its data leadership position in Cambodia. Smart also provides 2G, 2.5G, 3G and 3.75G mobile services as well as international roaming across more than 190 countries. Its extensive nationwide network coverage stretches to more than 98% of the Cambodian population. The company is also rapidly transforming itself into a digital lifestyle brand, having introduced many innovative offerings and lifestyle entertainment value propositions. This includes various international partnerships, with brands as diverse as Universal Music, Apple, Facebook and iflix, as well as digital services including SmartLuy, Smart Insurance, SmartPay, Smart Music and SmartNas. Smart aspires to become Cambodia’s Digital Champion, while playing an active role in socio-economic growth. The company’s workforce consists of more than 1000 local and foreign experts. Smart is committed to its customers, employees and the people of Cambodia, in delivering its promise of enriching their lives through world-class networks, exceptional digital experiences and through significant corporate social responsibility engagements.

Cellcard is a Cambodian-owned and operated mobile telecommunications operator, a category pioneer with over 20 years of service, and currently one of the biggest operators in the Kingdom. The company’s commitment to providing access to mobile technology and connectivity to all Cambodians has led to a long history of firsts, including nationwide coverage and prepaid services (1998), SMS and roaming services (2001), 3G network and streaming services (2005), the first credit sharing platform (2006), the first mobile payment platform (2010), and the first and biggest rewards program (2013). Over the years Cellcard has become the standard for quality, value and customer service. Cellcard is currently the Ookla Speed Test Award title holder (2017) and is also recognised by OpenSignal (2018) as (1) Cambodia’s Fastest 4G Network, and (2) Cambodia’s Fastest Overall Network. The current network program is focused on delivering Pre5G with ZTE, building the bridge between 4G and 5G. Since Cellcard launched its 4G network and the generous data offers, the Kingdom has experienced a 36% growth in mobile data subscribers (The Role of Mobile Telecoms in Transforming Cambodia 2017). The report suggests the growth could have contributed up to 2.87% uplift in GDP, translating to US 609,588,000. As a Cambodian owned telecommunications company, Cellcard remains committed to servicing Cambodia and its people, making mobile services accessible and affordable to everyone, and making significant contributions to the country’s economic growth. Cellcard is a trademark of CamGSM Co. Ltd, a corporation duly established in 1996 as a joint venture between the Luxembourg-based Millicom International Cellular S.A. (61.5%) and Cambodia’s Royal Group of Companies (38.5%). Complete ownership was acquired by the Royal Group of Companies on November 2009. Today, Cellcard remains to be the only Cambodian-owned mobile network in the Kingdom.

Metfone is the leading mobile operator in Cambodia, with the most extensive, reliable and trusted network. It is the brand name of Viettel (Cambodia) Pte. Ltd. a member of one of the world’s fastest-growing telecom operators, Viettel Group. According to GSMA Wireless Intelligence, Viettel Group is among the top 15 telecom companies globally when ranked by the number of cellular connections. The name “Met” was selected for Cambodia because it means “friend” in Khmer, and conveys our desire to build a truly Cambodian company to serve Cambodians. When Metfone launched its service nationwide in February 2009 there were seven mobile operators in Cambodia. Three ― Mobitel, Mfone and TMIC ― had been operating in Cambodia for around 10 years and were the dominant players. Mobitel (a joint venture between Cambodia’s Royal Group and international partner Millicom) led the market with a share of more than 50%. However, the market at that time was concentrated primarily in major urban centers. Most rural areas ― where 80% of Cambodia's population lives ― had no network coverage. Metfone began expanding along national roads to rural areas, expanding coverage to those who had previously been isolated. At that time, most operators used microwave transmission technology for their networks. As a result, Cambodia’s telecom infrastructure, which was already in a fragile state after decades of conflict, was limited to less than 2,000 kilometers of fiber optic cable and around 1,700 base transceiver stations. Cambodia lagged the region, with a mobile penetration rate of about 20%. Moreover, due to an over reliance on developing mobile networks, fixed lines had been neglected. For years, the total number of fixed-line subscribers was almost unchanged at about 40,000. Internet services, mostly dial-up, were available in some major urban centers, but the costs were among the highest in the world. The penetration rates for both fixed phone lines and the Internet were below 0.5%.