FAMILY, FASHION & JOIE DE VIVRE What started as a boutique in Melbourne in 1998 has grown into a beloved lifestyle brand with over 90 stores across Australia and New Zealand. Its essence has never changed. Rooted in the elegance of French style and the warmth of community, Blue Illusion is devoted to enriching women’s lives through timeless design, heartfelt experiences, and a celebration of joie de vivre that runs through everything we do. At its core, Blue Illusion exists to uplift, to help women feel seen, supported, and beautifully themselves at every stage of life. With purpose woven into every detail, and generosity stitched into its legacy, this is a brand powered by people, passion, and a deeply personal story. This is our Legacy. This is our Future. Welcome to Blue Illusion.
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Blue Illusion Questions
The Blue Illusion annual revenue was $40 million in 2026.
Donna Guest is the Co-Founder and Creative Director of Blue Illusion.
94 people are employed at Blue Illusion.
Blue Illusion is based in Melbourne, Victoria.
The NAICS codes for Blue Illusion are [448, 4481, 44, 45, 458].
The SIC codes for Blue Illusion are [56, 51, 563, 513].
Top Blue Illusion Employees
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Donna Guest
Co-Founder and Creative Director at Blue Illusion
Melbourne, VIC, AU25 -
Tony Stranges
Chief Financial Officer at Blue Illusion
Melbourne, VIC, AU11 -
Tracey Horton
Head of People and Culture at Blue Illusion
Melbourne, VIC, AU12 -
Nikki Metzner
General Manager of Brand and Marketing at Blue Illusion
Melbourne, VIC, AU -
Indiana G.
Head of Brand and Marketing at Blue Illusion
Melbourne, VIC, AU -
Adele Djordjevich
Senior Buyer at Blue Illusion
Melbourne, VIC, AU11 -
Dorothy Teoh
Financial Controller at Blue Illusion
Melbourne, VIC, AU2 -
Marcia Cosier
Retail Operations Manager at Blue Illusion
Melbourne, VIC, AU21
