Blue Bear LLC Information

Blue Bear LLC exists to help companies understand how their customers and consumers connect with their websites and apps. Blue Bear is unique and powerful diagnostic research that drives online persuasiveness, appeal and usability. It also highlights strategic opportunities, based on deep insights into end consumers. By combining usability (cognitive psychology) with market research (affective psychology), our clients gain a deeper and more actionable understanding of why site visitors behave as they do online, and how to steer them to achieve business objectives. As a diagnostic tool, this qualitative research approach digs out the "why" and "how" rather than the "how many". That makes it very actionable. The technology and methodology is patented and offers several critically important, unique features: 1. Immersive client experience. We require clients be physically present to observe studies first hand. This creates an important connection we call "user empathy" which is not achievable remotely or through written reports, alone. Clients connect with their consumers in a unique way. 2. Multiple data streams for analysis. Consumers type comments and paste on webpages as they surf. Each respondent's device screen is videoed for usability assessment. Group discussion transcripts (always follow silent online work to avoid bias) provide critically important insights about consumers and their experience. These 3 data streams feed the final reporting. 3. Rigorous analysis and reporting. Fact based, empirical reports detail findings and conclusions that bring back to life the respondent experience. Recommendations are detailed and actionable. This is definitive research. Client examples: American Express, Blue Cross/Blue Shield, Elsevier, Ford Motor Company, Procter & Gamble, Nissan, CapitalOne, Gannett, GEICO, Aetna. Over 90% conduct multiple projects with us.