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As Masterfit University prepares to hit the road with its 16th season of boot fit training clinics, it finds itself a unique, unifying force for the makers of ski boots as well as allied products. In addition to every major alpine boot brand from A(tomic) to T(ecnica), Masterfit is supported this year by a diverse group of sponsors eager to communicate with this coveted business-to-business market of high end retailers who specialize in bootfitting. Brands like Lorpen socks, Intuition aftermarket liners, KneeBinding and Hotronic boot warmers have all aligned with Masterfit University and use the worldwide seminars as a unique networking opportunity. "Other then trade shows, it's the only place such a large group of manufacturers come together for a common purpose," says Masterfit University Executive Director Steve Cohen. "Ski boot fitting is the life-blood of the specialty ski retail market and bootfitting is the key skill set that separates a specialty retailer from big box, mid-size chain and internet competitors. Boots are the last absolutely-positively has to be bought at a brick-and mortar-location piece of ski gear. Retailers come to Masterfit U to get that stand-apart knowledge." KneeBinding is a new Masterfit sponsor this year. The brand that promotes the target of its safety aspect right in its name, may seem like a strange fit for a boot clinic, but not to John Springer-Miller, CEO of KneeBinding. "When we looked for industry influencers that could help educate people about our product we found that the best boot fitters were already working to provide proper positioning and alignment in boots to reduce fatigue and make skiers safer. Our binding permits the kind of fore/aft stance adjustment bootfitters like so MasterFit University is a great way to communicate our safety and performance solutions to the market." Scott Russo is vice president of sales at Dalbello, a Masterfit University sponsor since 2001. He sees Masterfit support yielding a multi-pronged benefit for his company. "Through ...