BIZense Information

BIZense is a data and martech product company with focus on CDP and marketing platforms as follows : CDP : A platform to create a 360 degree view of the customers with profile enrichment from proprietary demographic, user engagements and web behavioral data points. Ability to build lookalike audiences and run performance/marketing/acquisition campaigns through intelligent connected events. Adrenaline : A self-service mobile advertising solution for brands/agencies on native telco channels ( push and pull) e.g. SMS Push, USSD Push, End of Call Notification, Balance Enquiry Notification, Recharge Notification. Tracking & Attribution : Proprietary engagement tracking mechanism at every user touch point across web and non-web channels. This enables seamless aggregation of all key metrics such as reach, open/views, clicks/replies, leads, downloads, signups, purchase etc. Machine Learning / Data Science : Build, test, implement and deploy ML models for the following use cases: Conversions, APP Installs, Lookalikes, CTR, Credit Scoring etc. Execute experiments on different features and ML models for optimization of campaigns. Generate data points / insights from campaign. DSP : A mobile DSP (Demand Side Platform) with Real Time Bidding capabilities, compliant with OpenRTB 2.5 standards, Connected to 60+ global exchanges via BidSwitch integration. Uses machine learning models to determine bid price, select best media / supply and optimize CTR, CR etc.