In 1953, in Loretto, Ky., Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. Bill Samuels, Sr., transformed bourbon from a "commodity" into a premium handmade spirit, and today Maker's Mark® continues to make its bourbon the same way. In recent years, Maker's Mark has introduced thoughtful, super-premium innovations to its portfolio, including Maker's Mark 46®, Maker's Mark® Cask Strength and Maker's Mark® Private Selection, the brand's first-ever custom barrel program.
Hella Cocktail Co. is a brand of botanically inspired mixers and beverages that offers daring tastes that elevate and expand cocktail culture for everyone. We are experi-mentors who serve “elevated choice” to these curious experience seekers. Our mission is to inspire confidence in the Hella Curious among us so that they bring their authentic selves to the table. Because only Hella serves a curated portfolio of cocktailing options, is rooted in the pursuit of bold flavors, and values an inclusive community where all feel invited to gather around the table. Hella Cocktail Co is led by Jomaree Pinkard, Tobin Ludwig, and Eduardo Simeon.