BitBull Ltd Information

BitBull was founded in 1999 by James Closs, former Creative Director of digital marketing agency Syzygy. During James' time at Syzygy he played a significant role in growing the company from a team of three to a successful International business with over eighty staff, winning several awards in the process (including the Yell award for best web design agency) and helping to secure high-profile clients such as Disney, Cartoon-Network, Boots, Barclays and BP. BitBull's aim was to create transmedia entertainment experiences supported by advertising and corporate sponsorship. A software platform NEAT (Networked Entertainment Applications Toolkit) was built to facilitate this and our first product, the 'social dating' site Wild5, launched in 2000. Wild5 was very well received, generating interest from major publishers and broadcasters (including EMAP and Channel 4) and six-figure licensing deals for the NEAT platform with Digital Bridges (now iPlay) and the now defunct Atomic Interactive.