Birra Peroni Srl Information

Peroni Nastro Azzurro, Italy's No. 1 premium beer, is a crisp, refreshing lager that exudes Italian style. In 1963, a time when some of today's most distinguished Italian brands were coming to prominence on the world stage, the Peroni family envisioned a more sophisticated beer built on a foundation of excellence. The result was a refined beer with a pale, golden color that juxtaposed the darker lagers of the age, and offered a distinctive, crisp, and refreshing taste with a balanced aroma; the perfect complement to the flavorful foods of the Mediterranean. Arriving in the United States in 2005, and enjoyed across six continents today, the iconic Italian lager has since won over tastemakers and trendsetters looking for a fresh, clean beer that compliments their style. Its name derives from the prestigious SS Rex that became an emblem of honor and notability across Italy in 1933 as the only Italian ship to ever receive the 'Nastro Azzurro,' or blue ribbon, award. Thus, the embedded blue ribbon on the label symbolizes the style and distinction of quality that Italy has been exporting ever since. Today, the brand's history, taste, design and partnerships with well-known Italian chefs, designers and exclusive fashion events continues to reinforce the beer's stylish Italian heritage.