Terra Firma drives value creation. Founded by Private Equity pioneer Guy Hands in 1994, Terra Firma has a 30+ year track record of investing in transformational private equity, operational real estate and infrastructure plus. Since establishment, Terra Firma has invested €18 billion in 43 businesses with an aggregate enterprise value of over €52 billion.
Terra Firma means ‘solid ground’. It reflects our consistent and distinctive approach to investment. We buy asset-rich businesses in essential industries that can be transformed through fundamental change in the long term. As such, we invest time, money and expertise into transforming the strategy, operations and finances of the businesses we acquire, recognising that long term success is not achieved purely by focusing on short-term objectives but through dedicated partnership, integrity and tenacity.
Plant Health Care is a leading provider of scientifically proven biological products for agriculture. The Company offers products to improve the health, vigor and yield of major field crops such as corn, soybeans, cotton and rice, as well as specialty crops such as fruits and vegetables.
Our innovative line of patent protected products provides both economic and environmental benefits for our customers and capitalizes upon long-term trends towards natural systems and biological solutions to promote plant health and growth.
Plant Health Care has global reach through operating subsidiaries and supply agreements with major industry an distribution partners.
We’re NutriAg®, the crop-technology company that’s dedicated to solving the complex needs of fields and farmers through safe, plant-specific nutrient solutions. The result is environmentally sustainable products and higher performance in the field — in the Americas and across the globe.