Whole Foods was founded in 1980 on the belief that where food comes from, and how it’s grown, matters. It meant creating quality standards, working with suppliers who achieve them, and sharing that information with our customers. And it radically changed the way people understood and shopped for food.
The result has been the highest quality natural and organic products, an unmatched experience in more than 500+ stores, with a passionate team of over 90,000 team members, 5 percent of our total net profits given back to our communities each year, and millions of customers who put their trust in us every day.
Guilt-free chocolate doesn’t exist…right? Maybe—but with 16 grams of protein and 40% of your daily calcium, Breakfast Balance Dark Chocolate comes pretty close. We use only pasture-raised organic milk and fair trade ingredients, so while you’re doing something good for your body, you’re also doing something for local economies and the environment.
who we are
Since we first started back in 1999, we’ve been on a mission to make it easier to live well through the delicious goodness of fruit and veg. Nowadays we’re one of Europe’s favourite drinks companies, and we’ve got big ambitions to get a billion more portions of the stuff into people by 2030.
Our dreams might have gotten bigger, and so have our ambitions. We're proud to be a B Corp, proving that delivering strong results and balancing profit with purpose can go hand in hand. That means looking out for our communities, people, and the planet, as well as the bottom line
our story
It all began with three uni friends, a couple of bins and a small West London music festival. Our founders Rich, Adam and Jon crushed £500 worth of fruit into bottles, and set up a stall with a sign above it that said ‘should we give up our jobs to make these smoothies?’ They asked people to throw their empties in a bin marked ‘yes’ or a bin marked ‘no’. ‘Yes’ won, and innocent was born.
Since then we’ve added juices, kids drinks and sparkling blends to our line-up, and we’re always looking for new, tasty ways to help people live well. There's almost a thousand of us all over Europe, doing our bit to keep things heading in the right direction.