BILSTEIN Competitors

Rough Country was founded in 1975 as one of the original off-road shock manufacturers with the classic, yellow-colored shock bodies still seen on the occasional Jeep CJ or squarebody truck to this day! In 1986 Rough Country was purchased by Heckethorn Products Inc, one of the first major manufacturers of aftermarket Jeep Steering Stabilizers. Soon after, the product line expanded from shocks and steering stabilizers to leveling kits and lift kits for every major make and model. This expansion of the Rough Country brand was guided by a clear vision to provide well-engineered, quality off-road products at an affordable price that any driver could enjoy. At present, Rough Country boasts a HUGE lineup of products for tons of makes and models. We’ve expanded into popular categories like LED Lights, Fender Flares, Mesh Grilles, and countless other accessories. Additionally, our product lineup now includes a wide range of shocks and struts, including our new N3 Nitrogen charged, large-bore shocks and Performance 2.0 Struts. In 2018 Rough Country debuted Vertex: a new line of upscale reservoir shocks and coilover struts to rival other high-end options on the market. Rough Country strives to offer the highest-quality equipment and a price that won’t break the bank. We’re all truck and Jeep enthusiasts ourselves, and we build on that excitement each day with new ideas, new concepts, and exciting new products.

KYB Americas Corporation produces a variety of ride control, hydraulic, and electronic products for use as original equipment and replacement parts in automobiles, motorcycles, trucks, specialty vehicles, buses, aircraft, railroad cars, industrial applications, agricultural applications, and civil engineering projects. Our global headquarters are located in Tokyo, Japan. By consistently developing world class ride control products, KYB has become the world's largest supplier of OE and aftermarket shocks and struts. Today, our annual sales exceed $3.8 billion. We have 32 facilities in 21 countries, and 15 manufacturing plants in Asia, the United States, and Europe. While much of KYB's overall sales are from automotive shock absorbers, we also produce a wide range of hydraulic and electronic equipment used in a variety of applications in many aspects of modern life. Vehicular and transportation applications include power steering systems, automotive electronics, construction equipment, agricultural equipment, special use vehicles, railroading, aircraft, and maritime shipping. Other KYB product applications include hydraulic equipment used in manufacturing, testing, lifestyle, and civil engineering projects, as well as special needs equipment such as wheelchairs. The varied uses and applications of KYB products and equipment demonstrate our commitment to helping create a safer, more efficient, and more comfortable society.

Ride Control, LLC operates in both the aftermarket and original equipment manufacturer (commercial, industrial and recreational vehicle) segments under the Gabriel® (U.S. and Canada) and GRC® (Mexico) brand names. The company originated the world’s first automotive shock absorber, “The Snubber,” in 1907, and continues today to be a leader in the design, engineering, development and production of shock absorbers in North America. Ride Control, LLC generates more than $216 million in sales and has approximately 1,500 employees in the U.S., Canada and Mexico. The company maintains engineering, design, manufacturing, warehouse, sales and management offices throughout North America including Farmington Hills, Michigan; Chickasha, Oklahoma; and Queretaro, Mexico. For additional information, please visit www.gabriel.com.