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Bill Perez Location
New York, NY, US
Bill Perez Work
Search Marketing Manager | Paid Media and Performance Marketing @ (November 2024 - Present)
PPC Specialist | Paid Media and Lead Generation @ (July 2022 - November 2024)
Search Engine Marketing Specialist | SEM and Paid Media @ (October 2021 - July 2022)
Paid Media Specialist | Multi-Channel Media Buying @ (September 2019 - October 2021)
Bill Perez Education
Baruch College
Bachelor's Degree (Marketing)
2014-2016
Borough of Manhattan Community College
Associate's degree (Liberal Arts and Sciences/Liberal Studies)
2010-2014
Bill Perez Skills
A/B Testing
AI-Assisted Review and Build Workflows (Claude)
Attribution
Billing Reconciliation
Bing Ads
Brand/Non-Brand Isolation
Budget Management
Budget Pacing & Forecasting
CallRail
Campaign Management
Conversion Tracking
Conversion Tracking & Attribution
Customer Acquisition
Data Analytics
Domo
Facebook Ads
GA4
Google Ads
Google Ads Editor
Google Ads Scripts
Google Display Network
Google Enhanced Conversions
Google Local Services Ads
Google Search Console
Google Shopping
Google Tag Manager
HTML/CSS
Higher Education Marketing
HubSpot
Instagram Ads
Landing Page & CRO Testing
Landing Page Optimization
Lead Generation
Local Services Ads
Looker Studio
Marin Software
Marketing Analytics
Meta Ads
Meta Conversions API
Microsoft Advertising
Microsoft Excel
Negative Keyword Governance
Offline Conversion Imports
Paid Media
Paid Search Campaigns
Pay Per Call
Pay-Per-Click Marketing
Performance Marketing
Performance Max
SEMrush
SQL
Salesforce
Search Engine Marketing (SEM)
Server-Side Tagging
Smart Bidding
Vendor Oversight
YouTube Ads
Bill Perez Summary
Bill Perez, based in New York, NY, US, is currently a Search Marketing Manager | Paid Media and Performance Marketing at Viamedia. Bill Perez brings experience from previous roles at Redesign.co, Forge Apollo and BlueSwitch. Bill Perez holds a 2014 - 2016 Bachelor's Degree in Marketing @ Baruch College. With a robust skill set that includes A/B Testing, AI-Assisted Review and Build Workflows (Claude), Attribution, Billing Reconciliation, Bing Ads and more. Bill Perez has 2 emails and 6 mobile phone numbers on RocketReach.
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