Chief Marketing Officer (CMO) @ (November 2022 - March 2026)
Chief Marketing Officer (CMO) @ (July 2021 - July 2022)
General Manager and Head of Marketing, Ancestry Canada @ (August 2018 - July 2021)
Marketing Director - Brand Experience and Planning @ (June 2016 - August 2018)
Assistant Brand Manager @ (June 2013 - June 2016)
MBA Graduate Student @ (July 2011 - May 2013)
Brand Management Intern @ (May 2012 - August 2012)
Manager of Global CRM Infrastructure @ (January 2011 - July 2011)
U.S. Marketing Operations Manager @ (April 2006 - January 2011)
Bill de Groot Education
Cornell Johnson Graduate School of Management
MBA
2011-2013
Brigham Young University
B.S. (Business Management - Emphasis in Marketing)
2002-2008
Brigham Young University
Bachelor of Science - BS
Bill de Groot Skills
Multi-Channel Marketing
Franchise Relations
Market Planning
Demand Generation
Digital Strategy
Team Leadership
Media Strategy
International Marketing
Customer Acquisition
Business Development
P&L Management
Brand Management
Marketing
Analytics
Leadership
Strategy
Email Marketing
CRM
Segmentation
Direct Marketing
Advertising
Analysis
Business Strategy
Competitive Analysis
Cross-functional Team Leadership
Customer Insight
Data Analysis
Digital Marketing
Integrated Marketing
Management
Market Research
Marketing Management
Marketing Research
Marketing Strategy
Online Advertising
Online Marketing
Product Management
Product Marketing
SEM
Social Media
Social Media Marketing
Strategic Planning
Web Analytics
Cross Functional Team Leadership
Multi Channel Marketing
Sales
Research
Customer Service
Packaging
Retail Sales
Bill de Groot Summary
Bill de Groot, based in Alpine, UT, US, is currently a Manufacturers Sales Representative at Diamond Plastics Corporation. Bill de Groot brings experience from previous roles at Zerorez, Inc., Parent Lab and Ancestry. Bill de Groot holds a 2011 - 2013 MBA @ Cornell Johnson Graduate School of Management. With a robust skill set that includes Multi-Channel Marketing, Franchise Relations, Market Planning, Demand Generation, Digital Strategy and more. Bill de Groot has 3 emails and 1 mobile phone numbers on RocketReach.
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