Bill Cummins Location
- California, United States
Bill Cummins Work
- 1997 -now President @ Cummins Marketing Consulting, Inc.
- 1985 -1997 Senior Vice President @ Rubin Postaer and Associates
- 1978 -1985 Manager of Long Range Market Planning @ Toyota Motor Sales USA
- 1976 -1978 Market Research Manager @ Hunt Wesson Foods
- 1974 -1976 Account Executive @ Market Facts, Incorporated
- 1972 -1974 Account Executive @ Market Research Corporation of America
Bill Cummins Education
- Northwestern University - Kellogg School of Management
MBA (Marketing)
1970-1975 - Loyola University of Chicago
BBA (Marketing)
1966-1970
Bill Cummins Skills
- Marketing Research
- Marketing
- Strategic Planning
- Idea Generation
- Advertising
- Management
- Qualitative Research
- Brand Development
- Public Relations
- Innovation Consulting
- Ethnography
- Marketing Strategy
- Market Research
- Brand Positioning Strategies
- Budgets
- Entrepreneurship
- Strategy
- Integrated Marketing
- Marketing Communications
- Market Planning
- Brand Architecture
- Product Development
- Customer Insight
- Analysis
- Direct Marketing
- Competitive Analysis
- Segmentation
- Positioning
- Consumer Behaviour
- Forecasting
- Brand Management
- Focus Groups
- Analytics
- Market Analysis
- Digital Marketing
- Online Marketing
- Strategic Partnerships
- Interactive Marketing
- Mobile Marketing
- B2B Marketing
- Public Speaking
- Microsoft Excel
- Project Planning
- Project Management
Bill Cummins Summary
- Bill Cummins, based in California, United States, is currently a President at Cummins Marketing Consulting, Inc.. Bill Cummins brings experience from previous roles at Rubin Postaer and Associates, Toyota Motor Sales USA, Hunt Wesson Foods and Market Facts, Incorporated. Bill Cummins holds a 1970 - 1975 MBA in Marketing @ Northwestern University - Kellogg School of Management. With a robust skill set that includes Marketing Research, Marketing, Strategic Planning, Idea Generation, Advertising and more. Bill Cummins has 2 emails and 2 mobile phone numbers on RocketReach.
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