Bikes ETC Competitors

Decathlon was founded in 1976 in Lille, France, with a mission to sustainably make sport accessible for the many. Before too long Decathlon UK opened its first store in Surrey Quays, London, in 1999, to help the British population get more physically active through sport. We have since developed into a full multi-channel shopping experience, including over 40 purpose-built stores across the nation. As a family-owned company, we create a unique range of expertly designed products across over 70 sports that offer unbeatable value for money. Our teammates are always on hand to share their passion and trusted expertise, giving you all the sports, advice, equipment and services, you need at the most affordable prices. So, whether you’re a total beginner, or a regular, we’ve got it covered. Let’s Play UK.

We are all about helping people get out there to ‘Enjoy the Ride’! What started out as a local bike shop, way back in 1921, has grown to become the UKs No1 Specialist Bike Retailer…and we’re still obsessed by life on two wheels. Our 70 stores are full of people who get really giddy about bikes - riders and mechanics who’ll happily share their knowledge and experience - and our website has become the one stop shop for the best cycling brands in the world.

Founded by two best friends in 1992, premium cycling retailer Sigma Sports has gone from strength to strength, with its success coming down to the passionate individuals who sit behind the brand. Steeped in cycling heritage, Sigma Sports has four cutting-edge stores alongside a huge online presence and is now a well-established hub for the cycling community. More than just a bike shop, Sigma Sports offers state of the art workshops, bespoke bike fits and unparalleled servicing. Striving to get more people enjoying the sport, Sigma Sports caters to cyclists of all levels, abilities and disciplines offering expert advice in-store and online via our dedicated and friendly customer care teams.