BidWave Demand Side Platform Information

BidWave is an outcome-focused demand-side platform for measurable CPC, CPI, and CPA campaigns. Performance teams use BidWave to define the outcome, control the budget, check supply eligibility, connect attribution, and report on delivery — all from the same campaign record. FOR ADVERTISERS Launch campaigns in six steps: define the objective and payout, set spend controls (daily/lifetime budgets, pacing, caps), configure targeting (geo, device, OS, inventory type, content context), schedule delivery, attach creatives and tracking, and review everything before going live. FOR PUBLISHERS Register inventory across web, app, CTV, audio, game, and DOOH. Prove authorization through ads.txt, app-ads.txt, sellers.json, and OpenRTB schain. Apply brand-safety rules per property. Track yield with real-time fill, eCPM, win rate, and revenue reporting. Direct publishers manage their own properties. Supply partners and networks can model reseller identity, child companies, roles, and permissions. WHY BIDWAVE Outcome campaigns need more than a bid button. Buyers need to know what the campaign is buying, where spend is allowed to go, how supply was evaluated, and whether early results match the plan. BidWave connects campaign setup, supply checks, operator actions, quality signals, and reporting so teams can reconstruct why spend happened. Pilot access by request: hello@bidwave.net