Bid4Spots.co.uk Information

Bid4Spots is an online trading platform bringing together advertisers and UK radio stations to trade any unsold radio airtime at reduced rates. It is a unique concept where stations are invited to bid against each other in a reverse auction for the advertising budget. The stations which offer the best rates, within the advertiser's parameters, each win a portion of the client’s budget. Advertisers upload their details into the Bid4Spots online trading platform, including broadcast areas; target demographics; dayparts; spot frequency requirements; total budget and the maximum price they would like to pay based on a CPT (cost per thousand impacts). Then all of the stations which fit the client's criteria are invited to the auction to bid against each other for the advertising budget. The stations which offer the best price each win a portion of the budget and the advertiser secures airtime at a reduced cost. This gives advertisers the opportunity to win airtime on multiple stations easily and efficiently, as well as allowing radio stations to sell their unsold airtime within parameters they are happy with. The auctions take place every Thursday for airtime the following broadcast week.