BHFO is an apparel and shoe retailer selling product worldwide through online marketplace distribution. We have direct partnerships with over 250 brands which enables us to offer the latest trends, hottest brands and best prices to our customers. Like many online sellers, BHFO started in the basement of Jon and Stacie Sefton in 2003. Now, after three moves to accommodate that growth, we call a 240,000 sq. ft. facility in Cedar Rapids home. With the inclusion of the Perfect Pick™ order fulfillment technology, we are able to provide faster and more accurate service from its newest location. To help expand our selection of designer shoes, we acquired Street Moda in September, 2017. Street Moda started on ebay in 2005 and has direct relationships with hundreds of designer shoe brands.
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BHFO, Inc. Questions
The BHFO, Inc. annual revenue was $23.5 million in 2026.
Lori O'Donnell is the GM of BHFO, Inc..
38 people are employed at BHFO, Inc..
BHFO, Inc. is based in Cedar Rapids, Iowa.
The NAICS codes for BHFO, Inc. are [45, 448, 458, 4481, 44].
The SIC codes for BHFO, Inc. are [56, 565].
Top BHFO, Inc. Employees
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Lori O'Donnell
GM at BHFO, Inc.
Cedar Rapids, IA, US12 -
Kathryn Kopecky
Human Resources Director at BHFO, Inc.
Fairfax, IA, US13 -
Dan Carlin
Senior E-Commerce Marketplace Account Manager at BHFO, Inc.
Boulder Creek, CA, US24 -
Frank Manduca
Ecommerce Business Owner at BHFO, Inc.
New York, NY, US -
Janece Johnson
General Manager of BHFO at BHFO, Inc.
Cedar Rapids, IA, US24 -
Randi Armstrong
E-Commerce MP Manager at BHFO, Inc.
Cedar Rapids, IA, US -
Kelsey McClyman
Administrative Assistant at BHFO, Inc.
Cedar Rapids, IA, US32 -
Jackie Edwards
Customer Service Representative at BHFO, Inc.
Cedar Rapids, IA, US33 -
Tara Gutierrez
Data Entry Team Lead at BHFO, Inc.
Cedar Rapids, IA, US -
Alison Lough
Team Lead at BHFO, Inc.
Hiawatha, IA, US24
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