BGM Data Ltd Information

BGM Data's focused physician panels enables insights into Specialist’s prescribing. Delivering robust monthly data, via fast turnaround user friendly visual reports. We help our clients to track and understand market dynamics in niche / specialist therapy areas. Our MedicMine® data tool helps us to deliver a holistic view of the market, including: • Current prescribing trends and changes in market dynamics e.g. tracking product initiation, switching and repeat Rx based on Rx decisions for real patient cases • Understanding brand and regimen sequencing, length of therapy and changes in treatment patterns • Insight into Physician perceptions of key product attributes and reimbursement status • Comparison and quality of representative contacts and meeting activity We pride ourselves in providing robust actionable data supported by an excellent level of client support and disease area knowledge. Who are we? Peter McLeod has worked in the Pharmaceutical Industry for over 30 years, initially client side in sales and marketing and for the last 20 years on the Agency side. Prior to joining BGM Data Peter was a founding member of Hospital Marketing Services Ltd (HMSL) providing market dynamic and promotional activity data across a wide range of specialist secondary care therapeutic areas. Steve Grundy has held team leadership, senior management and consulting positions, both agency and pharmaceutical company side, he is an experienced marketing and insight professional, with skills to help strategic analysis for pre-launch and existing brands. Steve is a recognised authority on market research - presented with the EphMRA Winner Award for ‘Contribution to Pharmaceutical Market Research 2008’. Anita Grundy has been working in Market Research for over 20 years producing analysis, presentations and reports from both quantitative and qualitative sources. She has experience across a wide range of diseases, especially in specialist care sectors.