Beyond The Ivy Technology Stack

Facebook Pixel helps organizations measure customer actions, build audiences and unlock optimisation tools. Facebook pixel is a snippet of JavaScript code that allows you to track visitor activity on your website.

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

GoDaddy Inc. designs and develops cloud-based technology products for small businesses, Web design professionals, and individuals in the United States and internationally. It provides domain name registration product that enables to engage customers at the initial stage of establishing a digital identity; hosting products, such as shared Website hosting, Website hosting on virtual private servers and virtual dedicated servers, managed hosting, and security.

GoDaddy's website builder, formally called Websites+ Marketing, is an online editing and publishing tool that helps users make a responsive website with no technical knowledge required.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

JavaScript is the programming language of HTML and the Web.

Nginx is a web server which can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.

Node.js is an open-source, cross-platform, JavaScript runtime environment that executes JavaScript code outside of a web browser.

Pardot is a automate sales & marketing activities - nurture leads, assign leads, qualify leads, track prospect activity, & set up alerts & reports.

Plaid is a technology platform which allows users to create connections between applications and bank accounts to authenticate accounts, check balances in real time, verify identities, validate income, pull transaction data, and verify borrower assets.

Stripe is an online payment processing tool for internet businesses. Stripe handles everything, including storing cards, subscriptions, and direct payouts to their bank account. Meticulously designed APIs and functionality help users create the best possible product for their users.

Stripe Connect provides a powerful API and other tools needed to accept payments, as well as onboard, verify, and pay sellers and service providers. Users can tailor integration in various ways.