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BetterLife is a member-owned life insurance company that offers reliable protection, friendly service, & financial guidance, all with you and your loved ones in mind. We love what we do, and we are passionate about making a difference in our communities. BetterLife is authorized to conduct business in 28 states (Arizona, Colorado, District of Columbia, Florida, Georgia, Illinois, Iowa, Indiana, Kansas, Kentucky, Louisiana, Maryland, Michigan, Minnesota, Missouri, Montana, Nebraska, North Dakota, Ohio, Oklahoma, South Dakota, Tennessee, Texas, Virginia, Washington, West Virginia, Wisconsin, and Wyoming) and is currently conducting business as BetterLife Insurance Company in Oregon. In all other states, new policies are not available at this time. Products issued by BetterLife are available to applicants who meet membership, insurability, U.S. citizenship, and residency requirements. Not all products described are available in all states. Guarantees are backed by the financial strength and claims-paying ability of BetterLife.

Website https://www.betterlifeins.com/
Revenue $24.8 million
Employees 332 (57 on RocketReach)
Address 901 Deming Way Suite 303, Madison, Wisconsin 53717, US
Phone +1 800-779-1936
Technologies
Industry Insurance

BetterLife Questions

The BetterLife annual revenue was $24.8 million in 2026.

Chris Campbell is the Chief Executive Officer and Chairman of the Board of BetterLife.

57 people are employed at BetterLife.

BetterLife is based in Madison, Wisconsin.

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