Better Retail Information

Better Retail's mission is to invent and produce game changing products, technologies, and programs for grocery retailers to succeed in today's hyper-competitive market. Every product or program we invent starts out with a simple question: How can we make a grocery retailer better in one specific area of the store? Headquartered in the heart of Indianapolis' emerging Food and Beverage Innovation District, Better Retail is surrounded by multiple food and beverage entrepreneurs, which serves as a never-ending spawning ground for new product ideas. Additionally, the company maintains its own custom food production, packing, and distribution facilities to move quickly on new food product innovations and to have complete control over quality and experience. The company's team can best be described as a collaboration among experts in multiple disciplines, including: food retailing, food science, store execution, product manufacturing, quality assurance, technology, design, social media, marketing, and entrepreneurship.