2022 -2024 Director of Marketing (Energy Storage Systems) @
2020 -2022 Senior Manager, Product and Marketing Communications (Solar) @
2017 -2020 Senior Global Brand Manager, Consumer Marketing and Product Innovation @
2012 -2017 Director of Marketing, Consumer Marketing @
2009 -2012 Director of Marketing, Communications, and Creative Services @
Betsy Summers Education
Lindenwood University
Masters (Integrated Marketing Communications)
Southern Illinois University, Carbondale
Bachelors of Science (Advertising & Marketing)
Betsy Summers Skills
Product Marketing
Integrated Marketing
Marketing Communications
Advertising
Brand Development
Social Media Marketing
Public Relations
Corporate Branding
Project Management
Corporate Communications
Strategy
Marketing
Private Label
Marketing Strategy
Strategic Planning
E-commerce
Account Management
Product Development
Competitive Analysis
Budgets
Digital Marketing
Consumer Research
Product Launch
Packaging Design
Microsoft Office
Adobe Creative Suite
Cross-functional Team Leadership
Management
Leadership
Promotions
Collateral
Trade Show Management
Website Development
Agency Relations
Customer Segmentation Strategy
Direct to Consumer
Integrated Brand Marketing
Content Strategy
Content Marketing
Market Research
Marketing Management
Renewable Energy
Lead Generation
Multi-channel Marketing
Agency Management
Vendor Management
Consumer Electronics
Betsy Summers Summary
Betsy Summers, based in Chicago, IL, US, is currently a Senior Manager, Go-to-Market, Demand Generation, and Product Marketing (Eco Solutions) at LG Electronics. Betsy Summers brings experience from previous roles at LG Electronics, Ameda, Inc. and Medline Industries, Inc.. Betsy Summers holds a Masters in Integrated Marketing Communications @ Lindenwood University. With a robust skill set that includes Product Marketing, Integrated Marketing, Marketing Communications, Advertising, Brand Development and more. Betsy Summers has 3 emails and 5 mobile phone numbers on RocketReach.
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