2011 -2013 Experienced Commercial Leadership Program (ECLP) Class of 2013 @
2010 -2010 Product Manager Intern @ Yahoo!
2008 -2009 Marketing Manager, North America @
2004 -2008 Marketing Coordinator @
2001 -2004 International Interactive Coordinator @
2000 -2001 Strategic Planning Analyst @
Betsy Hook Education
Carnegie Mellon University - Tepper School of Business 2009-2011
University of Virginia 1996-2000
Hunter College High School 1990-1996
Betsy Hook Skills
Leadership
Product Marketing
Social Media
Salesforce.com
Loyalty Marketing
Credit Cards
Digital Strategy
Retail
Digital Media
Market Research
Competitive Analysis
Digital Marketing
Advertising
Strategy
Online Advertising
Loyalty Programs
Rewards Programs
Marketing
Cross Functional Team Leadership
Product Management
Corporate Law
A/B testing
Email Marketing
Customer Acquisition
Marketing Strategy
Analytics
Betsy Hook Summary
Betsy Hook, based in Pittsburgh, PA, US, is currently a VP, Marketing - Sam’s Club Acquisition and Strategy at Synchrony. Betsy Hook brings experience from previous roles at Synchrony and American Express. Betsy Hook holds a 2009 - 2011 Carnegie Mellon University - Tepper School of Business. With a robust skill set that includes Leadership, Product Marketing, Social Media, Salesforce.com, Loyalty Marketing and more. Betsy Hook has 1 emails and 1 mobile phone numbers on RocketReach.
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