Experienced Commercial Leadership Program (ECLP) Class of 2013 @ (July 2011 - June 2013)
Product Manager Intern @ Yahoo! (May 2010 - August 2010)
Marketing Manager, North America @ (September 2008 - July 2009)
Marketing Coordinator @ (March 2004 - September 2008)
International Interactive Coordinator @ (September 2001 - March 2004)
Strategic Planning Analyst @ (June 2000 - September 2001)
Betsy Hook Education
Carnegie Mellon University - Tepper School of Business
MBA (Marketing, Strategy)
2009-2011
University of Virginia
Bachelor of Science (B.S.) (Commerce: Marketing & International Business)
1996-2000
Hunter College High School 1990-1996
Betsy Hook Skills
Leadership
Product Marketing
Social Media
Salesforce.com
Loyalty Marketing
Credit Cards
Digital Strategy
Retail
Digital Media
Market Research
Competitive Analysis
Digital Marketing
Advertising
Strategy
Online Advertising
Loyalty Programs
Rewards Programs
Marketing
Cross Functional Team Leadership
Product Management
Corporate Law
A/B testing
Email Marketing
Customer Acquisition
Marketing Strategy
Analytics
Betsy Hook Summary
Betsy Hook, based in Pittsburgh, PA, US, is currently a VP, Marketing - Sam’s Club Acquisition and Strategy at Synchrony. Betsy Hook brings experience from previous roles at Synchrony and American Express. Betsy Hook holds a 2009 - 2011 MBA in Marketing, Strategy @ Carnegie Mellon University - Tepper School of Business. With a robust skill set that includes Leadership, Product Marketing, Social Media, Salesforce.com, Loyalty Marketing and more. Betsy Hook has 2 emails and 1 mobile phone numbers on RocketReach.
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