Experienced Commercial Leadership Program (ECLP) Class of 2013 @ (July 2011 - June 2013)
Product Manager Intern @ Yahoo! (May 2010 - August 2010)
Marketing Manager, North America @ (September 2008 - July 2009)
Marketing Coordinator @ (March 2004 - September 2008)
International Interactive Coordinator @ (September 2001 - March 2004)
Strategic Planning Analyst @ (June 2000 - September 2001)
Betsy Hook Education
Carnegie Mellon University - Tepper School of Business
MBA (Marketing, Strategy)
2009-2011
University of Virginia
Bachelor of Science (B.S.) (Commerce: Marketing & International Business)
1996-2000
Hunter College High School 1990-1996
Betsy Hook Skills
A/B Testing
Advertising
Analytics
Competitive Analysis
Corporate Law
Credit Cards
Cross-functional Team Leadership
Customer Acquisition
Digital Marketing
Digital Media
Digital Strategy
Email Marketing
Leadership
Loyalty Marketing
Loyalty Programs
Market Research
Marketing
Marketing Strategy
Online Advertising
Product Management
Product Marketing
Rewards Programs
Salesforce.com
Social Media
Strategy
Retail
Cross Functional Team Leadership
Betsy Hook Summary
Betsy Hook, based in Pittsburgh, PA, US, is currently a VP, Marketing - Sam’s Club Acquisition and Strategy at Synchrony. Betsy Hook brings experience from previous roles at Synchrony and American Express. Betsy Hook holds a 2009 - 2011 MBA in Marketing, Strategy @ Carnegie Mellon University - Tepper School of Business. With a robust skill set that includes A/B Testing, Advertising, Analytics, Competitive Analysis, Corporate Law and more. Betsy Hook has 2 emails and 1 mobile phone numbers on RocketReach.
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