We are a group of brands created by a diverse group of individuals. What started as Unibet in 1997, is today Kindred, one of Europe’s fastest growing online gambling companies with more than 1,500 employees working across 11 brands. As an innovative company that builds on trust, we have led the development into areas such as technological advancements, mobile solutions, new product launches, well as player safety and responsible gambling improvements.
At Betfair, we play things our way. We’re always ready to explore. Always innovating. Always doing things differently. Always challenging the status quo.
Whatever we do, we love doing it.
Our business was born to create a fairer betting marketplace. One that disrupted an entire industry and put customers in control.
Today, we’re the worlds biggest online betting exchange. We’re one of the top 75 most valuable brands in the uk. We’re part of Flutter UK&I, one of Time100’s most influential companies. And our sports betting and gaming products offers players more ways to bet and more ways to win.
We got here by bringing brilliant ideas to life. By understanding that we’re at our best when we work together as one team. By listening to what everyone needs and keeping things fair - not just for our millions of customers, but for our people, too. And by playing to win and always trying to be better than we were yesterday.
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