2010 -2010 Customer Marketing Manager and Category Management Consultant @
2004 -2007 Category Mangement Consultant @
2001 -2004 Category Manager @ Quaker Oats
2000 -2001 Brand Management Consultant @
1999 -2000 Marketing Consultant @
1993 -1999 Sr Category Mgt Analyst and Sales and Asst Trade Mktg Mgr @ Golden Grain/Quaker Oats/Pepsico
1991 -1995 Category Mgt Analyst @ Golden Grain
1991 -1993 Senior Account Associate @ AC Nielsen
Beth McKnight Education
California Polytechnic State University-San Luis Obispo
BS Business, emphasis in marketing (BS Business concentration in marketing)
1987-1991
Notre Dame High School
Beth McKnight Skills
Key Account Development
Customer Marketing
Customer Experience
Analytical Skills
Syndications
Consumer Products
Management
Customer Insight
Grocery
Competitive Analysis
FMCG
Brand Management
Market Research
Strategy
Marketing Research
Product Development
Segmentation
Trade Marketing
Cross-functional Team Leadership
Marketing
Fast-Moving Consumer Goods (FMCG)
Cross-functional Team...
Customer Service
Strategic Planning
Fast Moving Consumer Goods Fmcg
Cross Functional Team Leadership
Marketing Strategy
Fast Moving Consumer Goods
Beth McKnight Summary
Beth McKnight, based in Alamo, CA, US, is currently a Category Management and Customer Mktg Consultant at Simpactful. Beth McKnight brings experience from previous roles at Category Insights Consulting, DripDrop Hydration, Peet's Coffee and Clif Bar & Company. Beth McKnight holds a 1987 - 1991 BS Business, emphasis in marketing in BS Business concentration in marketing @ California Polytechnic State University-San Luis Obispo. With a robust skill set that includes Key Account Development, Customer Marketing, Customer Experience, Analytical Skills, Syndications and more. Beth McKnight has 2 emails and 2 mobile phone numbers on RocketReach.
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