Beth Broughton Email & Phone Number
Managing Director USA @ FIREFISH
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Beth Broughton Location
- New York, NY, US
Beth Broughton Work
- 2016 -now Managing Director USA @
- 2016 -now President Firefish US LLC @
- 2013 -2016 Director of Impact @ Spinach
- 2011 -2013 Partner @ The Leading Edge
- 2010 -2011 Senior Strategy Director @
- 2005 -2010 Managing Director @ Oscar Marketing Solutions Ltd
- 2004 -2005 Head of Brands UK @
- 2002 -2003 Marketing Manager London @
- 1997 -2002 Brand Manager @ Brown and Williamson (BAT USA)
- 1997 -2002 Brand Marketing @ Brown and Williamson Tobacco Corporation
Beth Broughton Education
- University of Durham
MBA
1993-1994 - Indiana University Bloomington
BSc (Business Economics)
1988-1992
Beth Broughton Skills
- Consumer Insights
- Marketing Strategy
- Segmentation
- Analytics
- Strategy Development
- Customer Insight
- Marketing Research
- Qualitative Research
- Market Analysis
- Quantitative Research
- Russian Retail
- Ukrainian Retail
- UK Retail
- Brand Management
- Strategy
- Brand Equity
- Advertising
- Direct Marketing
- Cross-functional Team Leadership
- FMCG
- Brand Development
- Market Research
- Market Planning
- Consumer Behaviour
- Marketing Communications
- Brand Architecture
- Marketing
- Management
- Strategic Thinking
- Consumer Insight
- Leadership
- Shopper Marketing
- Planning
- Western Europe
- Cross Functional Team Leadership
- Research
Beth Broughton Summary
- Beth Broughton, based in New York, NY, US, is currently a Managing Director USA at Firefish Ltd. Beth Broughton brings experience from previous roles at Firefish Ltd, Spinach, The Leading Edge and SCB Partners. Beth Broughton holds a 1993 - 1994 MBA @ University of Durham. With a robust skill set that includes Consumer Insights, Marketing Strategy, Segmentation, Analytics, Strategy Development and more. Beth Broughton has 2 emails on RocketReach.
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Meera Morjaria
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