Beth Bingham Information

Beth Bingham likes being the messenger. As owner of Beth Bingham & Co. - a scarf, poncho, shawl, accessory, jewelry, gift, spa, chocolate, apparel and footwear rep showroom based in Minnetonka, Minnesota - she maintains a strong focus on trend, whether eclectic, whimsical, sentimental or trendy. The company itself portrays a message-one that's fun and whimsical. "Our showroom is really bright and colorful; girly and fun," says Bingham, who notes that buyers love coming by not just for the broad selection of merchandise offered, but for the fun atmosphere. The company's permanent almost 5,000-squarefoot- showroom houses about 50 lines covering all price points from popular to moderate to better. Founded 26 years ago as an apparel rep, Beth Bingham & Co. now has enough diverse lines to outfit customers' stores from head to toe. About 95 percent of the lines carried are from women-owned companies. Beth Bingham & Co. stays fresh by discovering new lines and staying ahead of the curve. "Our customers are always coming to us to see what's new," says Bingham. "They trust us and expect us to lead them in a new direction. On the flip side, we love our customers!