Betdirect used to be a bookmaker, first offline (established in 1923) then online from 1998. Betdirect (also known as Littlewoods Bet Direct) has been successively owned by 32red then Stan James in 2009. From this date, betdirect.net was redirected towards stanjames.com (now part of the Kindred Group, the group behind Unibet). Here is how the site looked like back in 2007: The site always focused on sports betting, both on desktop or mobile, offering to bettors the best welcome bonuses, the top odds and a wide range of markets (Sports, horse racing, greyhounds) and various betting options. Betdirect.net is now a guide for online betting.
| Website | http://www.betdirect.net |
| Revenue | $8.2 million |
| Employees | View employees |
| Address | Sportech House 2 Enterprise Way Wavertree Technology Park, Liverpool, England L13 1FB, GB |
| Industry | Gambling & Gaming, Recreation, Hospitality |
| Competitors | DraftKings Inc., FOX Bet Super 6, Petfre (Gibraltar) Limited, Unibet, Betfair, BetVictor, Ladbrookes, Coral Bookmakers, PADDY POWER, 888sport +32 more (view full list) |
| SIC | SIC Code 79 Companies, SIC Code 7993 Companies, SIC Code 799 Companies |
| NAICS | NAICS Code 713 Companies, NAICS Code 71 Companies |
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BetDirect Questions
The BetDirect annual revenue was $8.2 million in 2026.
BetDirect is based in Liverpool, England.
The NAICS codes for BetDirect are [713, 71].
The SIC codes for BetDirect are [79, 7993, 799].
