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We value and focus on WHY and WHO before what and how. In Hospitality we get too caught up in the minutia of what we do and how we do it. When we focus on why we get out of bed to do what we do and who we are doing it for, who has been there throughout our journey and who is in the trenches making it all happen, we have our Anchor to stay grounded and our NorthStar to aspire to. We connect humans through hospitality! Our singular focus in this moment is to solve your labor shortages. We do not believe our industry has a labor issue, we have a brand and culture issue! OUR PILLARS BRAND = We think differently and different is better than better. Be known for one thing or you will be known for nothing. Evoke Emotion. Provoke Action! CULTURE = Talking to the Team. You better remember your internal guests as much as your external guests. Advancing the Art of Acknowledgment. Purpose over Passion. Passion over Practice. Practice over Performance. Performance over Profit. Take the Time to Shift the Paradigm. OPERATIONS = C’s - Clarity. Communication. Consistency. P.T.A - Prioritization. Time Management. Allocating Resources. Prime Cost management is broken, lead people, product and process instead. EXPERIENCE = Listening economy - create and nurture feedback loops. Hospitality is not something you do, hospitality is something you are. The guest is the hero of this story, you are just their guide, don’t forget it.

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