At Johnson Outdoors, we believe creating value goes beyond creating great products into innovating the ultimate experiences for outdoor enthusiasts. Our portfolio of market-winning fishing, diving, camping, and watercraft brands are known for delivering on that promise.
All of this is possible because of our people. We’re passionate innovators who put people first, and through our purpose-driven culture and talented workforce, we are stronger than ever. We're pleased you're here to learn more about the Johnson Outdoors family of brands as well as our core values.
Our Heritage Brands
The brands that make up the Johnson Outdoors family include well-established names in the outdoor industry. We live up to that history by providing top-quality, innovative products that inspire people to experience the awe of the great outdoors every day.
Fishing Brands include:
• Minn Kota® motors and accessories
• Humminbird® fishfinders, maps and charts
• Cannon® downriggers
Diving Brand:
• SCUBAPRO® dive equipment and computers
Camping Brand:
• Jetboil® personal cooking systems
Watercraft Brand:
• Old Town® canoes, kayaks, paddles and personal flotation devices
Team Shimano
Welcome to the world of Shimano. Our main goal in life and business is to help people get closer to nature through the cycling activities they enjoy most.
Team Shimano is comprised of people all over the world, working together to fulfill a dream in which more people ride bikes, and the bikes they ride shift better, brake better and perform better overall.
There are as many ways to enjoy cycling as there are people on bikes and we have devoted our resources to meeting as many of those individual riding needs as possible, creating the widest range of high quality bicycle components in the world.