Cross-Media Audience Measurement and CTV Insights Lead @ (February 2019 - March 2024)
Global Product Solutions Lead, YouTube Innovation and 3P Strategy @ (April 2023 - February 2024)
Principal, Automotive Analytics @ (May 2016 - February 2019)
Marketing Performance Manager @ (July 2013 - January 2015)
Associate Director, Ford Digital Analytics @ (December 2012 - July 2013)
Senior Manager, Ford Digital Analytics @ (May 2012 - December 2012)
Manager, Marketing Intelligence @ (November 2010 - June 2012)
Director of Sales @ (February 2009 - November 2010)
Knowledge Manager @ (May 2007 - January 2009)
Marketing Analyst @ (January 2005 - May 2006)
Marketing and Events Coordinator @ Q Burke Mountain Resort (August 2002 - May 2003)
Product Manager @
Bennett Kaufman Education
Hawken School
Miami University
Bachelor of Science (Marketing, Business)
Vermont
Master of Business Administration (Marketing, Management)
Bennett Kaufman Skills
A/B Testing
AI Solutions
Advertising
Advertising Sales
Agency Relations
Analytic Problem Solving
Analytics
Audience Analysis
Audience Measurement
Audience Segmentation
Brand Awareness
Brand Marketing
Brand Performance
Brand Strategy
Business Development
Business Initiatives
Business Requirements
Business Solution
Business Storytelling
Business Strategy
Campaign Analytics
Case Studies
Category Insights
Causal Inference
Clean Rooms
Communication
Competitive Analysis
Competitive Landscape
Connected Devices
Connected tv
Consumer Behavior
Content Strategy
Creative Agencies
Critical Thinking
Ctv
Customer Acquisition
Customer Insight
Customer Journeys
Customer Segmentation Strategy
Customer-Focused Selling
Data Analytics
Data Strategies
Digital Marketing
Digital Media
Digital Strategy
Earned Media
Emerging Trends
External Clients
Goal Setting
Google Ads
Google Analytics
Integrated Marketing
Internal & External Clients
Interpersonal Skills
Key Account Relationship Building
Key Performance Indicators
Launches
Managing Agency Relationships
Marketing
Marketing Activation
Marketing Analytics
Marketing Research
Marketing Strategy
Media Sales
Media Strategy
Multi-channel Marketing
Multi-touch
New Business Development
Online Advertising
Online Marketing
Over-the-Top Content (OTT)
Partner Relationship Management
Predictive Modeling
Problem Solving
Product Design
Product Development
Product Innovation
Product Launch
Product Management
Product Marketing
Product Strategy
SEM
Sales
Sales Presentations
Segmentation
Smart TV
Social Media Measurement
Strategic Analytics
Strategic Partnerships
Strategic Planning
Strategy
Streaming
Streaming Media
Streaming Strategy
Target Audience
Team Leadership
Team Management
Thought Leadership
Web Analytics
Written Communication
Bennett Kaufman Summary
Bennett Kaufman, based in Birmingham, MI, US, is currently a SVP Audience Strategy, Solutions and Intelligence at Publicis Collective. Bennett Kaufman brings experience from previous roles at Bennett Kaufman LLC and Google. Bennett Kaufman holds a Hawken School. With a robust skill set that includes A/B Testing, AI Solutions, Advertising, Advertising Sales, Agency Relations and more. Bennett Kaufman has 6 emails and 1 mobile phone numbers on RocketReach.
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