Head of Marketing and Contributor @ (January 2024 - Present)
CMO @ (January 2024 - January 2025)
Chief Marketing Officer @ (January 2022 - January 2024)
VP of Marketing @ (January 2015 - January 2022)
Senior Director of Brand Marketing @ (January 2014 - January 2015)
VP of Global Marketing @ Rakuten Kobo Inc. (January 2011 - January 2014)
Director of Marketing @ (January 2010 - January 2011)
Director Of Marketing And Advertising @ (January 2010 - January 2010)
Head Of Marketing @ (January 2003 - January 2009)
Senior Manager @ (January 1999 - January 2003)
Manager of the Internet Services Group @ (January 1996 - January 1999)
Benjamin de Castro Education
University of Toronto
Hon. BSc (Biology & Chemistry)
Schulich School of Business - York University
MBA (Marketing)
Benjamin de Castro Skills
AI Marketing Transformation
Active Template Library (ATL)
Advertising
Analytics
Brand Architecture & Positioning
Brand Architecture & Positioning
Brand Awareness
Brand Building
Brand Development
Brand Management
Branding & Identity
Budgeting
Business Case Preparation
Business Development
Business Strategy
Business-to-Business (B2B)
CMO management
Campaigns
Commercialization
Competitive Analysis
Consumer Products
Corporate Communications
Creative Direction
Creative Strategy
Creative Work
Customer Acquisition
Customer Insight
Customer Relationship Management (CRM)
Customer Segmentation Strategy
DTC
Demand Generation
Digital Marketing
Digital Media
Digital Strategy
Direct Marketing
E-Commerce
Email Marketing
Entrepreneurship
Executive Leadership
Executive Management
Fast-Moving Consumer Goods (FMCG)
Go-To-Market (GTM) Strategy
Go-to-Market Strategy
Growth Strategies
Growth Strategy
Integrated Marketing
Karma
Key Metrics
Key Performance Indicators
Lead Generation
Leadership
Lending
Management
Market Research
Marketing
Marketing Analytics
Marketing Campaigns
Marketing Communications
Marketing Leadership
Marketing Management
Marketing Research
Marketing Strategy
Media Planning
Media Relations
Media Strategy
Offline Marketing
Online Advertising
Online Marketing
PE
Performance Marketing
Performance Marketing & Unit Economics
Performance Marketing & Unit Economics
Performance Measurement
Product Development
Product Launch
Product Management
Product Marketing
Product Naming
Product Strategy
Public Relations
Revenue Generation
Sales & Marketing Leadership
Segmentation
Social Media
Social Media Marketing
Social Media Strategy
Startups
Strategic Communications
Strategic Partnerships
Strategic Planning
Strategy
Tech-Savvy
Vendor Management
Wellness
Digital Innovation
Customer Retention
Sales
Inspiring People
Innovation
Voorbereiding Nieuwe Verkoopcontacten
Customer Satisfaction
People Development
Team Building
Helicopterview
Brand Loyalty
International Marketing
Customer Service
Talent Acquisition
Analyserend
Opzetten Van Marketing Intelligence Binnen B to B
Science
P&l
Interactive Advertising
Media
Acquisition Marketing
Television
Yellow Pages
Data Modeling
Financial Services
Market Planning
Sponsorship
Savings Accounts
Board of Directors
Sprint
CRM
Client Liaison
Websites
Brand Marketing
Marketing Budget
Optimization
Risk
Strategic Marketing
Competitive Intelligence
Coaching
Rebranding
Internet Services
Covering
Business Partnering
Ford
STAR
Gic
Design
Coordination
Amsterdam
Vehicles
Mutual Funds
New Hires
CMO
Research
Political Campaigns
Solo
Market Share
Profit
Pricing Strategy
Nurturing
Tablets
Mobile Computing
Web Content
Cycles
Biology
Re Marketing
Customer Base
Presentations
New Media
Spots
Reports
Outdoors
Advertising Agency
Reporting
Business Planning
Golf
Econometric Modeling
Cycling
Communication
Business Acquisition
Drive for Results
Seamless
At&t
Radio
Books
House
Forecasting
Data Profiling
Segments
Ontario
Mortgage Lending
Recruiting
Connecting
Council
Client/server
Networking
Strategic Vision
Integrator
Agency Relationships
Olympic
High Speed
Suppliers
Execution
Channel
Loyalty Programs
Chemistry
New Ventures
Delivery
Offering
Direct Mail
Apple
Market Analysis
Blackberry
Benchmarking
Short
High Performance Teams
Applications
Trading
Languages
Business Services
Values
Sophisticated
Ing
Contractual Agreements
Country
Finance
Strategist
Modeling
Executions
Data Conversion
Return on Investment
Business Administration
Branding
Corporate Actions
Engagement
Marketing Media
Project Planning
Above the Line
Media Acquisition
Driving
Pricing
Wireless
Search
Art
Toronto
Momentum
Seminars
Product Lifecycle Management
Revenue
Responsibility
Directories
Efficiencies
Roll
Energy
Offerings
Unconventional
Mass
Mass Marketing
Budget Management
Public Speaking
Structure
Buying
Quality Management
System Monitoring
Canadian
Mergers and Acquisitions
Overseeing
Negotiation
Metric
Price Elasticity
Budgets
Funding
Customer Oriented
Financial Analysis
Banners
Lives
Cost Per Acquisition
Market Sizing
Selling
Consumer
Business Alignment
Performance Metrics
Print
Innovator
Consideration
Net Promoter Score
Canada
Landscaping
Conceptual Modeling
Business Insights
Profiles
Forms
Benjamin de Castro Summary
Benjamin de Castro, based in Los Angeles, CA, US, is currently a Partner at Savvy Matters. Benjamin de Castro brings experience from previous roles at D3 Marketing, AI Trailblazers, Gardyn and Mixbook. Benjamin de Castro holds a Hon. BSc in Biology & Chemistry @ University of Toronto. With a robust skill set that includes AI Marketing Transformation, Active Template Library (ATL), Advertising, Analytics, Brand Architecture & Positioning and more. Benjamin de Castro has 4 emails and 2 mobile phone numbers on RocketReach.
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