benhopkins.co Business Growth Consultants Information

Founded at a point in my career when I felt I'd achieved all I could hope to in the wine industry. Turning round Virgin Wines from the brink of disaster to a profit making £20m business with 80,000 subscribers behind it. And then going on to launch Naked Wines, where I grew paying customers from 0 to 500,000 in 4 years - and kept 125,000 on as long-term subscribers (Angels). A great marketeer (lastminute.com, YO! Sushi and Pret to his name) said of my past: "​... well 750,000 customers can't be wrong, can they?"​ That's how many customers I recruited to buy wine online in 8 years. I now work with a dozen great brands and fast growth start-ups who sell a variety of products, be it through subscription or traditional retail. I help them to acquire new customers quickly and cost effectively, finding them sources of new customers, optimising their efforts to communicate with potential customers, and highlighting a variety of proven ways to engage and retain customers. My focus is firmly on the life time value of a good customer. To prove my worth, I get paid on results. A key asset is my growing network of supportive and aspirational business partners, who recognise the benefits of sharing exclusive rewards with their beloved customers. I construct, deliver and optimise the offers and creative that sells - to high quality, pre-qualified online shoppers. Creator of the anti-flyer insert, I evolved the very first Virgin Wines vouchers from a seemingly dull 2-colour test insert, to the ubiquitous variety of polished wine vouchers you may have seen or acted on (I printed a lot in 5 years). Experimenter as well as implementer, I invented the pop-out card wine voucher, wine bookmarks (twice), and I took plastic credit card and business card wine vouchers to the masses.