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BenefitsEQ identifies best of breed, value-added technologies that deliver results. We develop co-branded and co-marketing opportunities focused on member-centric high value programs. The inherent benefit of technology to offer low deployment costs and high impact outcomes represents an opportunity for organizations with well-established distribution verticals to benefit from the same tactics used by emergent Fintechs looking to disrupt traditional entities. Insurers, brokers, consultants, administrators, PEO’s and associations all have a financial stake and role to play in driving improved health outcomes. The opportunity to embed programs that target prevention, support and outcomes results in increased sales, improved retention and enhanced branding. We do extensive research to identify vendors that meet stringent selection criteria prior to representing their products or services. We focus exclusively on digital-based platforms that are relevant, effective, scalable and secure, and that have a demonstrable track record of delivering results. BenefitsEQ is the lead representative for HealthConnected in the USA. Our position is that high quality employee wellness solutions do not have to come at a high cost. We deliver fully vetted, competitively priced, turnkey solutions for organizations serious about health outcomes. “Why be disrupted, when disruption can work for you. You’ve spent years developing and building goodwill, brand recognition and every client has been hard won.” - Bruce Bell Founder & President BenefitsEQ

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The BenefitsEQ annual revenue was $3 million in 2026.

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