Benchmark Performance Competitors

About Us: We are MotorTrend. A Hearst Autos company. MotorTrend has chronicled the auto industry’s past, present, and future since 1949, catering to in-market shoppers and enthusiasts through authoritative, entertaining storytelling, world-class photography, and engaging video presentations. In addition to in-depth coverage of the latest in automotive technology, reporting on breaking news, and features on the biggest personalities, MotorTrend reviews hundreds of new cars every year, leveraging objective testing and the team’s extensive expertise. Its renowned MotorTrend Car of the Year, SUV of the Year, and Truck of the Year awards are also internationally recognized as among the most prestigious in the industry. MotorTrend Group, a family of brands within Hearst Autos, includes MotorTrend, HOT ROD, Super Street, Four Wheeler, Roadkill, and dozens of other iconic brands that provides world-class editorial and branded content, online, across social media, in print and live events.

Founded in 2001 with just a $500 investment and a $1,500 loan, Vivid Racing has grown into a multi-million-dollar leader in online automotive performance parts. Based in Gilbert, Arizona, we are passionate about fueling the ambitions of vehicle enthusiasts worldwide, offering over 2 million products for performance cars, trucks, Jeeps, UTVs, and motorcycles. Our reputation was built on innovation and industry leadership—showcased through iconic project cars, magazine features, exclusive road rally events, and viral video content. Over the years, we’ve not only expanded our product catalog but also launched our own line of premium parts, including exhaust systems, suspension upgrades, wheels, carbon aero components, and tuning solutions. With a customer-centric team and a commitment to leveraging cutting-edge technology and logistics, Vivid Racing continues to stay at the forefront of the automotive industry. As we embrace the latest social media trends, our global presence grows stronger, and our mission to deliver exceptional experiences to enthusiasts everywhere remains our driving force.

We sell and service motorsports. See our great parts selection and beautiful facility! We stock hundreds for new and used motorcycles, ATV's and side by sides. We provide the industries easiest financing process! Our staff are enthusiast with a passion for all motorsports. If you want to join the team please reach out to us. We are looking for the right staff for all departments. 503-769-8888