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(1. The impact of digital change on consumer and brand behviours with a focus on social. 2. Digital disruption, innovation and business planning in the commercial sphere. 3. How brands deliver engaging digital marketing strategies across the customer journey. 4. Using online analytics and data to optimize your business and evolve your digital presence. 5. Operating efficiently, innovatively and ethically in an ever-changing digital world.)
2015-2015Bachelor of Arts / Bachelor of Commerce Conjoint with Honours in Marketing (Marketing)
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