Belong Group Information

Belong are a brand and digital communications agency. At belong, we passionately believe, to create brands that are relevant to increasingly savvy advertising cynical consumers, companies can no longer merely say they are something, they have to BE that something. We call it BE Branding, it’s about a business having a clearly articulated belief that resonates with customers and makes people belong - this, for us, is the holy grail. It’s about behaving with integrity, consistency and passion around their belief. Most of all, they have discovered Being something special – in such a way that consumers treasure what they have found and boast of their discovery. Belong’s job, as a brand agency, is to help you establish what you can be – then use creative communication to assist in people’s discovery of your belief. It’s based on three simple thoughts. Belief – It’s based on a company defining what it is they believe in. Belonging - By stating their belief, and ensuring it is true at every touch point, companies allow people (customers and staff) to belong to something. Your brand helps them define who they are. This leads to... Behaviour – By giving people a sense of belonging, we allow them to change their behaviour. To buy your brand for emotional reasons rather than changeable rational ones. And, we bring it to life through Assisted Discovery. OUR HISTORY In 2001, Simon Hammond and Robyn Nelson created SEE life differently. They also launched their much talked about creative hub in Port Melbourne. Part brand agency, part café, part ideas retail destination, SEE became a Melbourne icon for the creative community and was described as an ‘inspiration destination’. In 2005 Hammond sold SEE to the Photon Group and two years later SEE was merged with Legion Interactive to become the Belong Group.